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Wednesday, June 12, 2013

How To Promote Your Online Store

To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan. Traffic suggestions for you: * Pay per click * Offline advertising * Article marketing * Newsletter * Autoresponders * Word of mouth * Joint ventures / strategic partnerships * Talks to groups * Participation in online forums / discussion groups Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there. So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers. Here are some ideas that will help your conversion rate: * Bundled products * Free gift with purchase * Regular newsletter * Autoresponder course * Helpful content on your website * Companion blog for your website These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.

Saturday, June 8, 2013

The Advantage Of Niche Marketing

For the record, I'll define an online niche business as a business that is not about 'How To' make
money online or offline and internet marketing related topics.

Here are a few niche marketing examples:

A website about dog training ...
A website about digital camera ...
A website about wedding planning ...
A website about baby sitting ...
A website about fresh water fishing ...
A website about Thai kickboxing ...
etc, etc.

You get the idea, don't you?

However, I have to agree with you that the ‘How To’ make money niche market is a profitable market.

No doubts about that.
So, why am I still insisting to everyone who has asked me how to make money online to explore
the income potential of niche marketing?

Am I afraid of competitors?

That’s silly.
Does Anthony Robbins worry about the other 1000’s of motivational speakers in
United States?

I don't think so.
The reason I highly recommend someone to build a niche business is because he/she will
not be competing with experienced internet marketing gurus.

Like, if you’re planning to build a niche market for martial arts, you can focus on ‘ninjitsu for women’ etc.
Don’t build a niche market purely on ‘martial arts’. That’s too huge a market.

Now -- How many experienced internet marketing gurus are you going to be
competing with in ‘Ninjitsu for women’? Hardly any.

But hey, don’t go and do ‘Ninjitsu for women’, ok? That’s just an example that I plucked from the air.

But here’s the most important advice:
It’s not about making $100,000.00 from a niche market or whatever amount of
money you set yourself to earn.

It’s how you’re going to make the first $1 from that niche. Once you have done
that successfully, there’s nothing stopping you from improving that online niche business’s income.

Let’s talk about ‘Ninjitsu for Women’ again.

The first product that you sell might be an ebook titled,

’10 Easy Ways To Master Ninjitsu Martial Art For Women’.

Once you sell that, you can expand the business and start selling:

-More ebooks
-Ninjitsu tools and gear (Sell as an affiliate to reduce the handling inventory and order fulfillment cost)
-Ninjitsu classes
The sky’s the limit for what else you can sell in the same niche market as long as you know how to
make your first dollar online.